Mandsaur's successful model for HPV vaccination campaign in Madhya Pradesh
Mandsaur district in Madhya Pradesh has demonstrated a successful grassroots model for HPV vaccination, addressing challenges like low awareness, social stigma, gender bias, and vaccine hesitancy. India launched a nationwide cervical cancer campaign on February 28, 2026, aiming to provide free HPV vaccinations to 1.15 crore girls aged 14-15 years, as India accounts for a quarter of global cervical cancer burden. Mandsaur's strategy involved data-driven targeting of vulnerable populations, leveraging multiple government databases, and employing a "Nudge Approach" with counselling, transportation, and awareness campaigns featuring influencers to achieve 100% vaccination coverage in under 40 days.
Key Points
- Mandsaur district implemented a successful, data-driven, and adaptive strategy for HPV vaccination.
- The campaign targeted vulnerable populations like Banchhadas, nomadic tribes, and school dropouts.
- A "Nudge Approach" was used to overcome vaccine hesitancy, social discomfort, and logistical barriers.
- Awareness campaigns involved Gen-Z influencers, youth icons, religious leaders, and media personalities.
- Mandsaur achieved 100% vaccination coverage for eligible girls within 40 days.
Exam Facts
- India launched a nationwide cervical cancer campaign on February 28, 2026, targeting 1.15 crore girls aged 14-15 years.
- Cervical cancer is the second most common cancer among Indian women, with India accounting for a quarter of the global burden.
- Mandsaur district in Madhya Pradesh achieved 100% vaccination coverage for eligible girls.
- Government databases used include Rashtriya Bal Swasthya Karyakram (RBSK), SAMAGRA MP, and Ladli Laxmi Yojana.
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