Indian Railways Launches 'Aabhar' Online Store to Promote Local Artisans and GI Products
Indian Railways has introduced the 'Aabhar' online store on the Government e-Marketplace (GeM) to support local artisans, weavers, and tribal communities. The store features products under the One District One Product (ODOP) and Geographical Indication (GI) categories. Items are sourced from the Central Cottage Industries Emporium (CCIE) and Khadi and Village Industries Commission (KVIC). This initiative aligns with the 'Vocal for Local' campaign and aims to provide market access to marginalized sections, including rural entrepreneurs and women-led enterprises. It builds upon the success of the 'One Station One Product' (OSOP) scheme previously implemented across the railway network.
Key Points
- The 'Aabhar' store is hosted on the Government e-Marketplace (GeM) to facilitate the purchase of indigenous gift items for official events.
- It promotes products from the One District One Product (ODOP) initiative and those with Geographical Indication (GI) tags.
- The initiative supports the 'Vocal for Local' campaign by providing a platform for handloom weavers and tribal artisans.
- It complements the existing 'One Station One Product' (OSOP) scheme which showcases local crafts at railway stations.
Exam Facts
- The store is hosted on the GeM (Government e-Marketplace) platform.
- It sources products from CCIE (Central Cottage Industries Emporium) and KVIC (Khadi and Village Industries Commission).
- The initiative supports the ODOP and GI schemes.
Read it. Retain it. Recall it.
Get spaced-repetition flashcards, daily quizzes and offline access — free on Android.