Government Proposes Mandatory Labeling and Disclosure for AI-Generated Synthetic Content on Social Media
The Ministry of Electronics and Information Technology (MeitY) has released a draft amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The proposal mandates that social media platforms ensure all AI-generated or 'synthetic' content carries a clear disclosure. This label must cover at least 10% of the content's surface area for audiovisual posts. The move aims to combat the rise of deepfakes and misinformation by allowing users to distinguish between real and synthetic media, marking a significant shift in the government's regulatory approach toward artificial intelligence.
Key Points
- The rules define synthetic information as content artificially or algorithmically created or altered using computer resources to appear authentic.
- Social media platforms must allow users to self-declare AI content and proactively detect it if users fail to make such declarations.
- The mandate applies to all formats of synthetic content, including text, video, audio, and photorealistic images.
Exam Facts
- The proposal is an amendment to the IT Rules, 2021.
- The mandatory label must cover at least 10% of the content's surface area.
- The Ministry has sought public feedback on the draft amendment until November 6.
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